Sarah Byren

Portfolio

About

As a Digital/Brand Strategist and Social Media Manager, I help brands translate ideas into strategic and impactful online presences. With 5+ years of experience across both agency and freelance environments, I've worked with a diverse range of clients from B2C and B2B, I have helped develop digital strategies that drive growth and engagement.

My approach is strategy-first, combining social media management, content creation, and paid media planning to build cohesive digital ecosystems for brands. Having worked in a fast-paced agency setting and independently with freelance clients, I'm experienced in managing projects from concept through execution.

I regularly collaborate with a network of photographers, designers, developers, and SEO specialists to achieve my goals. My goal is always to create thoughtful content and digital experiences that connect brands with their audiences and achieve tangible results.

Get in Touch

My Work

Work

Kindr Kids - Brand Strategy

Market research
Product design assistance
Social media management
Content creation
Blogpost creation
Website management

Kindr Kids is a sustainable kids clothing brand based in Indonesia. I assisted this start-up brand introduce itself into the Indonesian market through a strategic multi-channel approach. Being heavily involved with key decisions from pattern development to brand campaigns and pop-up stores. Working with designers to create a unified look & feel both on and offline.

Work

Feragaia - Social Media Management

Social Media Management
Social Media Strategy
Content Creation
Video editing
Community Management

Feragaia is a distilled alcohol-free spirit made from land and sea botanicals. It is distilled in Fife, Scotland with reach across the United States, London and Scotland. I assisted in fully running their Instagram platform, creating branded content and editing videos and images to suit the brand look and feel. As well as ensuring all language and visuals used pushed their brand message of being mavericks of the free spirit and leaders in the non-alcoholic space.

Tipaw Dogs - Social Media Management & Email Marketing

Social Media Management
Social Media Strategy
Boosted ad management
Content Creation
Video editing
Community Management
Email newsletter creation
Photoshoot production & styling

Tipaw Dogs is a Belgium based and natural supplement brand creating vet-formulated chews that target allergies, itching, and immune support, no pills required. I manage their Instagram strategy and execution, create branded content, edit videos, and oversee photoshoots to align with their playful, wellness-driven identity. I also handle email newsletter creation, boosted ad management, and community engagement to support growth and customer trust.

Work

Van Hunks Drinks - Content Creation and Social Media Strategy

Marketing Management
Social Media Management
Paid media
Content creation
Photoshoot production & styling

Van Hunks Drinks is a sparkling wine brand with distribution across South Africa, UK and USA. Tasked with managing the social media profiles both through organic and paid channels. As well as running any promotions and giveaways online. I also assist in creating content for the brand, producing and styling photoshoots and post-production of the content thereafter. Utilising my network of creatives to execute my plans (photographers, illustrators & designers).

Work

Van Hunks Drinks - Social Media & Photoshoot Production/ Styling

Barista Wines - Content Creation and Social Media Consultancy

Social Media Consulting
Social Media Strategy
Content creation
Photoshoot production & styling

Barista Wine is a South African brand that creates premium pinotage wines. I assisted them with social media consultancy as well as planned, produced, and styled a lifestyle photoshoot for the brand which was used as both organic and paid social media content on their Instagram platform.

Work

361˚ Degrees - Social Media Management & Brand Strategy

Social Media Management
Brand strategy
Content creation & management
Photoshoot production
Website management

361˚ is a global sportswear brand. I assisted in managing a wide range of regional social media accounts both organic and paid. This also included photoshoot styling, production and content creation. I worked with a team to draw up and execute marketing campaigns, onboard new regions and consult with the client creating strategies to help grow the brand internationally.

Work

Bali Palms - Social Media Strategy

Social Media Management
Brand campaign creation
Paid media
Promotional video management
Blogpost copywriting
Website management

Bali Palms is a luxury accommodation in the jungle of Tabanan. I assisted with creating a brand campaign claiming it as #TheRealBali. Working with designers and video editors to create the campaign and put together a full promotional video for the property. Managing the social media profiles and updating the website regularly with both the campaign look & feel, blogposts and retreat packages.